Wednesday 21 January 2015

An online fashion store where you can shop with a sense of pride

If you are a fashion fanatic who follows the latest news on trends and practices, then you are probably well aware of the growing market of high end apparel and clothing lines in India. While Indian fashion has always been able to mesmerize millions with a sense of elegance and superior aesthetic beauty, it has really taken on into the world stage in the recent years with the advancement of technology and change in the economic and business trends.

There are numerous retail outlets and boutique shops in India that sell high quality designer clothes for both men and women. While these shops may at times charge a hefty amount for the products they have to offer, they are known to provide their customers with some of the best products in the market. However, many ardent shopaholics who love to have the best of Indian clothing always wondered that the options for shopping in India for traditional or ethnic clothing was still somewhat limited. Now this issue has been resolved with the advent of online shopping portals that sell a wide range of Indian clothing items. So if you are looking to stock yourself with high quality dresses and apparel that bear the stamp of classic Indian ethnic fashion, you will now find a range of online shops that can cater to your taste. 

The practice of online shopping in India has emerged as a fairly recent event, with the first shops opening up approximately a decade ago. While these shops opened their businesses for quite some time, it has taken time for the general public to really warm up to the idea of online shopping. Now the trend of shopping in a fashion store online has caught on like wildflower, with consumers belonging to all age groups taking an active interest in buying their clothes from these shops. Unlike the conventional retail shops, the online shops selling Indian clothing can offer their customers with far more range of options to choose from. This is one of the major reasons why people are nowadays opting more and more to buy their clothes from online stores. This, when coupled with the added advantage of shopping from the comfort of your own home, has really taken online shopping to an all new level.

During the initial stages, it was only the mid-range companies and rising fashion designers who chose to sell their clothes from the online portals. However, as time went by, even the large scale clothing manufacturers and designers started to market their clothes from the online shops. The internet has opened up great opportunities to market a wide range of Indian clothing items. It also serves as an excellent way to reach out to a large number of customers in a much easier way than ever before. For this reason, both large and small clothing manufacturers and merchants are now taking the advantage of technology to augment their business interests. This has ultimately benefitted the buyers, who now have more online shopping options to purchase high quality Indian clothing items.

The online shopping portals offer a wide range of clothing items in price ranges that are usually lesser than what is available in the retail outlets. This of course incites prospective buyers to shop from online stores. If you are looking for an online fashion store where you can shop with a sense of pride, you will now find plenty of options to choose from. While there are stores that cater specifically to women’s or men’s clothing, there are also others that offer a wide range of clothing items for both sexes.       


Friday 16 January 2015

Why you must feel proud to wear clothes made in India?

India is one of the oldest civilizations in the world and so it has a lot of offer in terms of culture, food, festivities and of course, fashion. Ever since the earliest times, India has been called the land of mysticism, and the various religious beliefs that make up a part of our culture has an important role to play in every aspect of our lives. If we look back, we will find that the religious ideas inherent in India played a crucial role in shaping up social interactions and the way we look at the world, the way we form relationships and carry on with our lives. Such ideas and practices have slowly and steadily shaped up Indian fashion as well.

Ever since the earliest times, Indian fashion has been much talked about in the Western circles. While the earliest Europeans found it difficult to clearly understand the ideas and practices prevalent in Indian culture, they surely did appreciate the uniqueness and appeal that Indian clothing had. In fact, the clothes that are made in India have a distinct identity of their own and cannot be likened to the fashion concepts of any other culture. Whether you are a man or a woman or a child, there is no dearth of options when it comes to Indian clothing.

The ethnic beauty of Indian clothing is really difficult to miss. The sari, which is a traditional wear for women, has found many takers all across the globe. The concept of using a long piece of cloth as a dress and wearing it around the body is an old one, and over the years the sari has went through hundreds and thousands of modifications to take its modern form. Saris are available in the market in a wide range of materials, including superior materials such as chiffon, silk, zardosi, khadi, etc. There are also many regional materials as well, such as tant, tangail, etc. Besides being available in different materials, the saris also differ greatly in their colors, designs, patterns and intricate embroidery works.

Online Shopping Store of clothes made in india

Apart from the sari, there are other forms of attractive clothing items for the Indian women as well. These include lehengas, ghagra cholis, salwaar kameez, churidars and a wide range of leggings. India is a land of colors, and these traditional garments are available in bright shades that greatly compliment the personality of the wearer. Indian clothes particularly that of women have always been known for their ethereal and delicate beauty and these clothes work greatly to accentuate the femininity of the wearers.

While Indian fashion has a lot to offer for women, the men in India also has a wide range of clothing items to deck themselves up. The sherwani and kurta is a classic Indian wear for men that can be worn for both formal and casual occasions. Other popular garments include the dhoti, shirts and Nehru jackets. All of these garments, particularly the sherwanis and kurtas, are available in a wide range of colors and embroidery options. When combined with the right kind of accessories, they can create a majestic appearance for the wearer.


At present, there are many designers and labels that are known to play a crucial role in bringing Indian fashion to the world stage. These designers have also made it possible for the younger generation to take an active interest in traditional Indian clothing. Many designers have also experimented by combining Indian fashion with western elements to create a fusion. All these have simply expanded the limits of Indian fashion and the grandeur it can reach. For this reason, every Indian should feel proud to wear clothes made in India.